Rule #1: Never be #2.
People often say, ‘Ah, ultimate fighting is so violent,’ but it’s rooted in martial arts. Martial arts incarnate respect. You can’t walk into a dojo and say to your sensei, ‘Hey, salut tabarnac!’ After every one of my fights I go and shake the hand of my opponent. I don’t need to hate the other fighter to fight him well. It’s a sport.